Books, that is. I know that many indie authors have giveaways and contests. Some of them are really clever, getting readers to check out their work while generating excitement in the process. Heard of book swag? I mean, who doesn’t like free stuff or contests you can enter at no cost. It seems like a win-win situation, right? I was on a book blog site the other day and every novel listed was part of a drawing. But I wonder how successful this strategy is for unknown indie authors.
A while back I read a free novella by Colleen Hoover who is the master of giveaways. She’s nailed it—practically branded the concept. And I think that’s awesome. Nothing about her giveaways feels forced, desperate, or like she wants something in return for giving away her novel. I get the impression when I read her blog that she loves giving them away. Not every author can or should do this, in my opinion. Colleen already had a fan base and this free novel was a gift to them. I think it’s important for authors to figure out what works for them, finding that special way to connect with readers. And you are not alone, I’m still trying to figure this out too. 🙂
Then there’s the topic free book. There are tons of free books available now by just tapping on a screen. I know people who will download books just because they are free, however, they have no intentions on reading them—at least no time soon. On the other hand, they always finish the books they buy. And that had me thinking. Does purchasing something instead of getting it for free increase its value or the customer’s investment?
A few years ago I organized a conference for college girls. I wanted it to be free since I know money is a common struggle among college kids. However, a friend of mine suggested I charge at least five dollars because it would help confirm attendees. It worked, and the turnout was much larger than I expected.
So what do you think about unknown indie authors giving away their books? Has anyone seen great success with giveaways?