Decide what kind of artist you want to be before entering the industry.
Writers can’t excuse that all artists are screened through consumers’ expectations. Experts in the entertainment industry understand this concept. And yes, more than ever, books are heavy contenders in this, generating amazing movie deals, inspiring songs etc.
Recently, I’ve been catching up on talent completions, specifically X Factor. It’s funny to watch the contestants wait in anticipation for Simon Cowells response. Deep down, his feedback is the only one they really care about (so it seems). Because what Simon says is right. He knows talent, but more importantly he knows the business and the market.
Over the years there is one thing he says repeatedly on American Idol, Some Country Has Talent and X Factor that has stuck with me. Several times, mid-song, he’d ask the person auditioning to sing something different.
Because their voice wasn’t right for the song, possibly the style didn’t suit them. Basically, it wasn’t working. Then they’d perform something different and it would wow the judges. Choosing the right song is everything. Just because a singer can sing anything, doesn’t mean they should. Think about some of your favorite artist for a minute. Why do you like them? How would you define (categorize) their music? Is their style consistent?
There’s a reason why Taylor Swift, Kings of Leon, Mariah Carey, Beyoncé, Kanye West, Lady Gaga, Muse, Dave Matthews Band, and countless others (really the list could go on), stick with one genre of music. It’s not because their talent has limitations–not at all. But their audience has expectations and, as artists, they understand the value in meeting those expectations.
Leonardo DiCaprio established himself as an actor in similar (type-cast) kind of roles, then blew our minds as we discovered later on the depth of his acting. This is easier to see with comedians. So, Jim Carey stuck with comedy for a while before shocking us with The Truman Show. Proving yourself in one area really pays off. Consumers need some sort of brand recognition–a way to place the artist in their minds.
For indie authors, the same applies. Just because you can write any genre doesn’t mean you should–well, not in the beginning. Build an audience in one genre first, then you can cross into another. And pick the right genre for your writing style. Like Simon says, this makes all the difference. And let me say:
What are your thoughts on choosing the right genre, building an audience, and brand recognition as an author?